Naming Methodology Network

Force-directed visualization of the Shur naming methodology — the 5-phase process, 12 transformation bases, and InfraNodus structural intelligence layer that powers live naming sessions.

147

Nodes

390

Edges

Clusters

0.72

Modularity

The 5-Phase Process

Discovery

Brand DNA extraction, stakeholder mapping, competitive landscape

Exploration

Territory generation, negative space analysis, transformation bases seeding

Generation

Live naming sessions, InfraNodus real-time graph analysis, 8-play playbook

Evaluation

5-gate elimination, 10-test scoring, constraint-weighted ranking

Validation

Trademark clearance, regulatory review, campaign integration testing

Key Methodology Nodes

Transformation Bases — 12 pre-built knowledge layers seeded into session graphs at timed intervals
Negative Space — Structural gaps in competitor naming that reveal unexplored territory
Betweenness Centrality — Graph metric identifying which candidates bridge the most naming territories
Convergence Scorecard — InfraNodus structural analysis run during live sessions to score emerging favorites

What MicroCo Proved

Cambr pattern: mechanism-as-name creates "aha moment"
aTwist won because it bridged playful + institutional
Negative space injection re-energized stalled sessions
Multi-slot evaluation prevents name/tagline confusion

Cluster

Betweenness

Degree

Role